Top 7 Demi‑Fine Jewellery Brands in India

Demi‑fine jewellery—also spelled demifine or demi fine—stands between fashion jewellery and fine gold. It combines high-end aesthetics (like gold plating, cubic zirconia, anti‑tarnish finishes) with approachable pricing and everyday wearability. In India, a wave of brands is redefining personal style with demi‑fine jewellery that appeals to modern women seeking minimal jewellery, anti‑tarnish durability, and subtle elegance.

In this article, we explore the top seven demi‑fine jewellery brands in India, Each brand is assessed on quality, materials, design, customer trust, and stylistic relevance.

1. Palmonas

Founded in Pune in 2022, Palmonas is India's first homegrown demi‑fine label. Co-founded by Shraddha Kapoor, the brand uses 18k gold vermeil (50x thicker plating) over sterling silver and lab-grown stones. The pieces look luxurious yet are priced accessibly. Palmonas blends high‑quality craftsmanship with modern everyday elegance.

Why It Stands Out

• Thicker gold plating ensures longevity

• Use of lab-grown diamonds for affordability

• Strong retail and social presence

2. Rubans

Rubans offers bold, statement demi‑fine pieces plated in 22k or rhodium-finish stainless steel. Their designs mimic fine jewellery, often indistinguishable from real high-end pieces—even at close inspection.

Highlights

• Luxe details and shine

• Competitive pricing with long-lasting plating

• Trusted anti‑tarnish finishes

3. Zaisha

Zaisha promises 100% anti-tarnish, waterproof, and skin-safe jewellery. Made from stainless steel and dipped in 18k gold, their promise (“If it turns black, money back”) shows confidence in durability.

Why Women Love It

• Skin-safe, hypoallergenic designs

• Fun charm necklaces for younger and older audiences alike

• Affordable price range (~₹900 and up)

4. Tvayi 

Tvayi enters the list here, offering demi‑fine jewellery designed for Indian women who want minimal jewellery, anti‑tarnish quality, and everyday elegance. Whether it’s our Butterfly Pearl Necklace or Bunny Blush Necklace, Tvayi’s philosophy is to craft wearable statements—pieces that look refined but feel real in daily life.

Why Tvayi Stands Out

• Ethically sourced materials and anti‑tarnish plating

• Designs that merge minimalism, symbolism, and comfort

• Strong after-sales support and gift packaging

5. Klissaa

Klissaa offers trendy everyday demi‑fine jewellery crafted in 316L stainless steel with thick PVD 18k gold plating. Known for charm necklaces and compliment-worthy pieces, Klissaa nails the mix of stylish and durable.

Why It’s Rising

• Preferred materials for long-lasting shine

• Design-led pieces that feel high-end

• Affordable yet technically premium

6. Timeless Jewels by Shveta

Launched in 2019, this label now plants a tree with every order and uses 18k gold plating over either stainless steel or 925 silver. Each piece blends elegant minimalism with responsible production practices.

Why It Resonates

• Sustainable ethos

• Clean, timeless designs that suit daily and formal wear

7. Foramour

Foramour has quickly become a go-to for women seeking affordable demi‑fine jewellery that looks fresh year after year. With hypoallergenic quality and bold, youthful designs—especially core charms like the Evil Eye Round Necklace—they balance style and safety.

Fan Favorites

• Hypoallergenic and skin-safe plating

• Everyday chic pieces with symbolic charm

• Great customer reviews for durability

• Lifetime plating support and robust quality

How These Brands Compare (Summary Table)

Why Demi‑Fine Jewellery Is Gaining Popularity in India

• Cost-Effective Elegance: It gives the same aesthetic as fine jewellery (like 14k gold) at a fraction of the price.

• Everyday Wearability: Anti‑tarnish finishes and hypoallergenic metals make pieces durable for daily use.

• Rapid Cultural Shift: Young Indian consumers now prefer meaningful demi‑fine brands like Tvayi, Timeless Jewels, and Foramour over costume jewellery or investment gold.

• Global Recognition & Expansion: Many brands, including Palmonas and GIVA, are expanding internationally, reflecting the global appetite for Indian demi‑fine innovation

How to Choose the Right Demi‑Fine Brand for You

1. Look for anti-tarnish guarantees

Choose brands like Zaisha or Tvayi that explicitly promise tarnish resistance—some even refund if oxidation occurs.

2. Check materials

The best brands use 316L stainless steel or sterling silver coated with 18k gold plating or rhodium. These are durable and safe for daily wear.

3. Review style alignment

Do you prefer minimalist everyday pieces (Tvayi, Palmonas), playful charm jewellery (Zaisha, Foramour), or bold statement pieces (Rubans, Klissaa)? Pick accordingly.

4. Read customer feedback

Look for reviews mentioning shine retention, skin-friendliness, packaging quality, and service responsiveness—brands like Timeless Jewels and Foramour score high.

5. Evaluate long-term value

Demi-fine pieces often last 2–5 years if cared for properly. Investing in anti-tarnish demi‑fine jewellery is often smarter than fast fashion that loses its appeal in months.

Final Thoughts

The demi‑fine jewellery market in India is evolving quickly. Brands like Palmonas, Rubans, Zaisha, Klissaa, Timeless Jewels, and Foramour have set high benchmarks in design and quality. And at Tvayi (#4 in our list), we continue that journey—offering elegantly crafted, anti‑tarnish demi‑fine jewellery that feels special, stylish, and made for real life.

If you’re looking for dainty everyday pieces with lasting shine—or equivalent beauty to fine jewellery without the fine price—Tvayi is a place to start.

Explore our demi-fine jewellery collection now and avail Buy1 Get1 FREE Order

Frequently Asked Questions (FAQs)

1. What is demi-fine jewellery?

Demi-fine jewellery is a category between fashion jewellery and fine jewellery. It uses precious metals like gold vermeil or sterling silver, often with semi-precious stones, offering luxury at an affordable price.

2. Which are the top demi-fine jewellery brands in India?

Some of the top demi-fine jewellery brands in India include Palmonas, Rubans, Zaisha, Tvayi, Klissaa, Timeless Jewellery, and Farmour.

3. Is demi-fine jewellery good for daily wear?

Yes, demi-fine jewellery is perfect for daily wear. It is usually crafted from durable materials like gold vermeil and sterling silver, designed to last longer than costume jewellery.

4. How is demi-fine jewellery different from fine jewellery?

Fine jewellery is made from solid precious metals like 18K gold or platinum, while demi-fine jewellery uses gold vermeil or plated silver. Demi-fine is more affordable but still luxurious.

5. Is demi-fine jewellery tarnish-free?

Many demi-fine brands in India offer anti-tarnish jewellery by using high-quality coatings, PVD, or protective finishes. Brands like Tvayi specialize in anti-tarnish daily wear jewellery.

6. What metals are used in demi-fine jewellery?

Common metals include gold vermeil, 925 sterling silver, and rhodium-plated brass. These metals offer durability, shine, and hypoallergenic properties.

7. What are some affordable demi-fine jewellery brands in India?

Affordable yet quality-focused demi-fine brands include Zaisha, Farmour, and Tvayi. They offer stunning pieces under ₹2000–₹5000 with minimal designs.

8. Can I gift demi-fine jewellery to someone special?

Absolutely. Demi-fine jewellery makes the perfect gift due to its elegant design, lasting material, and personalization options like initials or engravings.

9. Why is demi-fine jewellery trending?

Modern consumers want affordable luxury that lasts. Demi-fine jewellery offers timeless pieces for office, brunch, or weddings without the fine jewellery price tag.

10. Is demi-fine jewellery suitable for weddings or Indian wear?

Yes. Brands like Rubans and Klissaa blend demi-fine jewellery styles with Indian aesthetics—ideal for weddings, festivals, or traditional occasions.

11. How do I care for demi-fine jewellery?

Store your pieces in airtight containers, avoid harsh chemicals or perfumes, and wipe them with a soft cloth after wear. This helps maintain shine and avoid tarnishing.

12. Which brand is best for minimalist demi-fine jewellery?

Tvayi is loved for its clean, everyday wear demi-fine pieces like the Butterfly Pearl Necklace or Bunny Blush Pendant—perfect for minimalists.

13. What’s the price range of demi-fine jewellery in India?

The price typically ranges from ₹1000 to ₹8000 depending on the material, design complexity, and brand. It's more affordable than fine jewellery but better quality than fashion jewellery.

14. Are demi-fine jewellery pieces hypoallergenic?

Yes, most demi-fine pieces are hypoallergenic, especially those made with sterling silver, rhodium, or gold vermeil. Check product details before buying.

15. Where can I buy demi-fine jewellery online in India?

You can shop from brand websites like Tvayi.com, Palmonas, Rubans, or marketplaces like Nykaa Fashion, Ajio Luxe, and Myntra.

16. Does demi-fine jewellery retain resale value?

Unlike fine jewellery made of solid gold or diamonds, demi-fine jewellery doesn’t have significant resale value—but offers style and durability at a better price point.

17. Are there customizable options in demi-fine jewellery?

Yes. Many brands, including Tvayi, offer initial pendants, engraving options, and birthstone additions to create personalized jewellery gifts.

18. Can men wear demi-fine jewellery?

Definitely! Many Indian brands now offer gender-neutral demi-fine collections including chains, rings, and bracelets suitable for men and women alike.

19. What’s the best way to check if demi-fine jewellery is authentic?

Check for hallmarks like “925” on silver, brand certifications, and customer reviews. Avoid brands that don’t disclose materials clearly.

20. Why should I choose Tvayi over other demi-fine brands?

Tvayi stands out for its anti-tarnish jewellery, thoughtful packaging, and modern designs perfect for Indian lifestyles—whether it’s a gift or daily wear essential.