Top 10 Demi-Fine Jewellery Brands in India (2025 Guide)
by Raj Gupta on Sep 13, 2025
Demi-fine jewellery is becoming the go-to choice for modern women in India. It beautifully blends the luxury of fine jewellery with the affordability and trendiness of fashion jewellery. Unlike fast-fashion pieces that tarnish in weeks, demi-fine jewellery uses premium base metals like sterling silver or stainless steel, plated with 18K–22K gold vermeil or rhodium. This gives a long-lasting, anti-tarnish finish — perfect for everyday wear.
In this guide, we’ll explore the top 10 demi-fine jewellery brands in India, highlight what makes them special, and help you choose the right one for your style. We’ll also showcase some of Tvayi’s bestselling pieces, so you can shop smart with confidence.
Why Choose Demi-Fine Jewellery?
Before diving into brands, let’s understand why demi-fine jewellery is trending in India:
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Anti-tarnish & Waterproof: Unlike imitation jewellery, demi-fine pieces don’t blacken easily.
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Hypoallergenic & Skin-safe: Nickel-free plating keeps them safe for sensitive skin.
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Affordable Luxury: Looks like fine jewellery but is much more budget-friendly.
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Everyday Friendly: Lightweight, durable, and stylish for both office and casual wear.
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Trendy yet Timeless: From minimal pendants to statement hoops, you get versatile designs.
Explore Tvayi’s Demi-Fine Jewellery Collection designed for modern women who want everyday luxury without compromise.
Top 10 Demi-Fine Jewellery Brands in India
Here’s a detailed breakdown of the most loved demi-fine jewellery brands in India (2025 edition).
| Rank | Brand | What Makes It Special | Best For | Price Range* |
|---|---|---|---|---|
| 1 | Palmonas | 18K gold vermeil, fusion designs, premium packaging | Minimal luxury lovers | ₹1,200 – ₹6,500 |
| 2 | Rubans | Mix of bold & ethnic statement jewellery, 22K plating | Weddings & festive wear | ₹800 – ₹15,000 |
| 3 | Zaisha | 100% anti-tarnish, waterproof, youthful designs | College & gifting | From ₹900 |
| 4 | Tvayi | Anti-tarnish, minimal everyday designs, sustainable | Everyday wear, gifting | ₹1,500 – ₹6,000+ |
| 5 | Klissaa | 316L stainless steel, bold statement pieces | Trendsetters | ₹2,500 – ₹10,000 |
| 6 | Timeless Jewels by Shveta | Eco-friendly, 18K plating, minimalism | Conscious shoppers | ₹3,000 – ₹12,000 |
| 7 | Foramour | Hypoallergenic, youthful charms & motifs | Teens & young adults | ₹1,200 – ₹5,000 |
| 8 | GIVA | Sterling silver, vermeil, global reach | Fusion of Indian & global | ₹1,500 – ₹10,000 |
| 9 | CaratLane Demifine | Big brand trust, warranty & resale value | Premium buyers | ₹3,000 – ₹15,000 |
| 10 | Voylla Premium | Traditional crafts + demi-fine plating | Festive & gifting | ₹1,000 – ₹8,000 |
In-Depth Look at the Top Brands
1. Palmonas
Palmonas is one of the pioneers of demi-fine jewellery in India. They use 18K gold vermeil over sterling silver and offer both minimalist and bold fusion designs. Their plating thickness ensures durability, making it a popular choice among millennials.
2. Rubans
Known for statement and ethnic jewellery, Rubans recently expanded into demi-fine collections. Their 22K gold plated pieces are bold, making them a favorite for festive occasions and weddings.
3. Zaisha
Zaisha is winning hearts with 100% waterproof and anti-tarnish demi-fine jewellery. Ideal for women who don’t want to worry about sweat, rain, or skincare products affecting their accessories.
4. Tvayi (Our Pick for Everyday Luxury)
At Tvayi, we believe jewellery should feel luxurious but still be wearable daily. Our demi-fine collections are crafted using anti-tarnish plating and skin-safe materials, perfect for women who want both beauty and practicality.
Best Picks from Tvayi:
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Butterfly Pearl Necklace – Elegant pearl pendant with butterfly charm, versatile for work or parties.
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Bunny Blush Necklace – A playful and charming piece, great for gifting.
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Minimal Everyday Hoops – Lightweight anti-tarnish hoops for office wear.
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Charm Pendant Collection – Evil eye, initials, and symbolic charms that carry meaning.
Why Choose Tvayi?
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Anti-tarnish guarantee – jewellery stays shiny longer.
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Ethically sourced & sustainable – conscious luxury.
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Perfect for gifting – premium packaging and symbolic designs.
Shop Tvayi’s Demi-Fine Jewellery Collection today and upgrade your everyday style.
5. Klissaa
If you love bold and trending jewellery, Klissaa is a great pick. They use 316L stainless steel with thick PVD gold plating for extra durability. Their designs lean towards statement earrings, chunky rings, and bold necklaces.
6. Timeless Jewels by Shveta
This eco-friendly demi-fine brand plants a tree with every order. Minimalist, ethical, and stylish — perfect for conscious consumers.
7. Foramour
Foramour’s collection is youthful, with charms, hearts, stars, and playful motifs. They’re also hypoallergenic, making them suitable for teens and sensitive skin.
8. GIVA
Already a household name for silver jewellery, GIVA’s demi-fine collections use 925 sterling silver with vermeil plating. Their international-inspired designs appeal to younger professionals.
9. CaratLane Demifine
CaratLane’s demi-fine line offers the reliability of a big brand, with proper warranties and servicing. Ideal for those willing to pay a premium for trust and durability.
10. Voylla Premium
Voylla has rebranded some collections into demi-fine, using plated stainless steel and silver. A mix of traditional Indian crafts with modern finishes.
How to Choose the Right Demi-Fine Jewellery Brand
When shopping for demi-fine jewellery, keep these points in mind:
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Check Base Material: Stainless steel or 925 sterling silver last longer.
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Look for Plating Details: Opt for 18K/22K gold plating or PVD coatings.
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Hypoallergenic Guarantee: If you have sensitive skin, ensure it’s nickel-free.
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Anti-Tarnish Warranty: Brands like Tvayi & Zaisha offer it.
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Match Your Lifestyle: Minimal daily wear (Tvayi, Palmonas) vs festive bold wear (Rubans, Klissaa).
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After-sales Support: Some brands offer free re-plating or servicing.
Latest Trends in Demi-Fine Jewellery (2025)
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Layered Necklaces: Mix multiple delicate chains for a chic look.
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Dual Tone Designs: Silver + gold in one piece.
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Custom Name & Initial Pendants: Perfect for gifting.
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Symbolic Jewellery: Evil eye, butterflies, celestial motifs.
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Eco-friendly Packaging: Sustainability is trending big.
FAQ Section
Q1. What is demi-fine jewellery?
Demi-fine jewellery bridges the gap between fine and fashion jewellery. It uses quality metals like sterling silver/stainless steel, plated with 18K gold or rhodium, making it long-lasting and stylish.
Q2. How long does demi-fine jewellery last?
With proper care, good demi-fine pieces (like Tvayi’s anti-tarnish range) last 2–5 years or more.
Q3. Can I shower with demi-fine jewellery?
Waterproof and anti-tarnish brands (Tvayi, Zaisha) allow it, but for longevity, avoid frequent contact with chemicals.
Q4. Which demi-fine jewellery brand is best in India?
For everyday minimal wear, Tvayi and Palmonas are best. For festive, Rubans. For waterproof jewellery, Zaisha.
Q5. How do I care for demi-fine jewellery?
Wipe after use, store in pouches, and avoid perfume/harsh sprays directly on pieces.
Final Thoughts
The rise of demi-fine jewellery in India shows how much women value style with substance. Whether you want a versatile pendant for daily wear or bold hoops for special occasions, there’s a brand for every mood and budget.
But if you’re looking for affordable luxury, anti-tarnish durability, and minimal everyday pieces, then Tvayi’s demi-fine jewellery collection is your perfect match.
