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<script type="application/ld+json"> {   "@context": "https://schema.org",   "@type": "FAQPage",   "mainEntity": [     {       "@type": "Question",       "name": "Is 18K gold worth buying in India?",       "acceptedAnswer": { "@type": "Answer", "text": "Yes. 18K gold is the ideal choice for jewellery you intend to wear regularly. It balances high gold purity (75%) with practical durability. In plated form, it also offers exceptional value — premium 18K gold plated demi-fine jewellery delivers real gold aesthetics at a fraction of solid gold prices." }     },     {       "@type": "Question",       "name": "What does 18K gold mean?",       "acceptedAnswer": { "@type": "Answer", "text": "18K gold means the piece contains 18 out of 24 parts pure gold — equal to 75% gold purity. The remaining 25% is an alloy of metals like copper, silver, or zinc that add strength and durability to the jewellery." }     },     {       "@type": "Question",       "name": "Is 18K better than 22K gold for daily wear?",       "acceptedAnswer": { "@type": "Answer", "text": "Yes. 18K gold is harder and more scratch-resistant than 22K because it contains more alloy metals. 22K gold is softer and better suited for traditional bridal jewellery. For rings, necklaces, and earrings worn every day, 18K gold is the superior choice." }     },     {       "@type": "Question",       "name": "Does 18K gold plated jewellery tarnish?",       "acceptedAnswer": { "@type": "Answer", "text": "Standard 18K gold plated jewellery can tarnish if the base metal is reactive. However, premium 18K gold plated jewellery on an anti-tarnish alloy base is specifically engineered to resist tarnishing even with daily wear, sweat, and humidity." }     },     {       "@type": "Question",       "name": "How long does 18K gold plating last?",       "acceptedAnswer": { "@type": "Answer", "text": "Quality 18K gold plating on an anti-tarnish base typically lasts 1 to 3 years with regular wear, and significantly longer with proper care. Plating thickness and base metal quality are the two biggest factors." }     },     {       "@type": "Question",       "name": "Is 18K gold good for sensitive skin?",       "acceptedAnswer": { "@type": "Answer", "text": "Generally yes. 18K gold has high gold content (75%) and gold itself is hypoallergenic. When combined with a skin-safe base metal it is safe for most skin types including sensitive skin." }     },     {       "@type": "Question",       "name": "What is the difference between 18K gold and 18K gold plated?",       "acceptedAnswer": { "@type": "Answer", "text": "Solid 18K gold means the entire piece is made from 18K gold alloy. 18K gold plated means a layer of 18K gold is bonded onto a base metal. The gold quality (75% purity) is identical — the difference is depth and price." }     },     {       "@type": "Question",       "name": "Which is better — 18K or 14K gold?",       "acceptedAnswer": { "@type": "Answer", "text": "18K gold has higher gold purity (75% vs 58.3%) and a richer gold colour. For Indian skin tones and preference for warm gold colour, 18K is generally the preferred choice." }     }   ] } </script>