About Us

Welcome to Tvayi your trusted destination for demi-fine jewellery that blends timeless elegance with everyday wearability.We believe jewellery is more than an accessory. It's a form of self-expression. That's why every Tvayi piece is beautifully minimal, anti-tarnish, and made for real, daily life.

The Story Behind Tvayi

A man wearing a blue button-up shirt, off-white trousers, and dark sneakers stands in a lobby next to a round display table with potted plants and a gold trophy. He is standing on a blue and white…

Raj Gupta grew up around gold. His family had been in the traditional gold jewellery business for years, and he saw the same story play out again and again at the counter.

A housewife who loved a design but put it back because it cost too much. A student who wanted to gift her mother something gold, but couldn't. A young couple saving for a wedding, still wanting to feel special on an ordinary Tuesday. A working woman who wanted to wear gold to the office, but not risk her only good pair to a long commute.

Solid gold was beautiful. It just wasn't built for everyday life.

So Raj set out to make something new jewellery with the warmth and glow of gold, without the weight of the price tag. That idea became Tvayi's signature 18k gold plated, anti-tarnish demi-fine jewellery: pieces that give you the look of gold at a price you don't have to save up for.

Tvayi means within you. Because the story isn't in the karat, it's in the woman who wears it: her wins, her softness, her strength, her everyday self. Tvayi was born to hold that story, one affordable, giftable, wear-anywhere piece at a time.

What is Tvayi?

Tvayi designs affordable luxury jewellery crafted from premium materials like sterling silver, 18k gold plating, and anti-tarnish coatings. Our demi-fine jewellery sits perfectly between high-end fine jewellery and cheap fast fashion, giving you long-lasting beauty without breaking the bank.

Whether you're a student, a working woman, a new bride, or someone gifting the woman who has everything, Tvayi pieces are made to elevate your everyday.

A man in a navy blue shirt and white trousers and a woman in a traditional pink and gold embroidered salwar kameez outfit are standing together on a stage, holding a pink box in front of a blue…

Our Mission

To make minimal and meaningful jewellery accessible to every woman who values quality, simplicity, and self-love, not just the ones who can afford solid gold.

Why Choose Tvayi?

  • Anti-Tarnish, Low-Maintenance Jewellery, Built for Real Life
  • Lightweight & Comfortable for All-Day Wear
  • 18k Gold Plated Finish, Gold's Glow at a Fraction of the Cost
  • Elegant, Minimal Designs for Work, Weddings & Everything Between
  • The Perfect Gift for Every Woman in Your Life

Right Now: Buy Any 3 at Rs. 1799

Build your everyday stack, necklaces, earrings, bracelets, without stretching your budget. Because looking like gold shouldn't cost like gold.
A woman with long brown hair with blonde highlights rests her chin on her hand, wearing a light pink textured top and gold jewelry, including a bracelet and rings, in an outdoor setting with green…

Loved by 10,000+ Women

From delicate bracelets to statement necklaces, Tvayi has found a place in thousands of wardrobes across India and beyond. What started as one man's answer to the gold counter is now a growing homegrown brand with global taste and deep customer trust.

Tvayi. Jewellery that lives within you.